GTM Holdings, Latin America's largest independent distributor of chemicals, implements the CRM Salesforce tool to enhance service and strengthen relationships with its more than 5,000 customers in the Brazilian market.
The implementation of the solution in Brazil is in line with the company's global strategy and will contribute to interaction with its customers throughout the service experience. The tool will allow them to anticipate customer needs and wishes, optimize day-to-day management and increase the productivity of its sales team, bringing more agility to the processes.
“Implementing the CRM tool is a big step in transforming the way we relate to our customers, and it will certainly contribute to building a closer and lasting relationship. We need to adapt to the changes that new technologies bring us and rethink the way we operate. That's exactly what we're doing at GTM” says Jose Fernando Monsalve Burgos, Corporate Manager of New Business Development & Commercial Projects at GTM Holdings.