In a context in which animals are becoming a very important member of the family, we face new challenges and, therefore, products related to this audience have gained greater relevance.
A study carried out by the GFK agency (Growth from Knowledge) about domestic animals ensures that more than 56% of the world's population has at least one animal in their homes. Dogs are more popular in Latin America, while in Russia and France they prefer cats.
If we put it in numbers, it is possible to say that the pet hair care market registers an annual growth rate of 6% during the forecast period (2021-2026), according to Research and Markets studies.
The main challenges in cleaning animals are in the coat and delicate skin. Dogs, for example, accumulate dirt and sweat all over their bodies.
To get a good clean, G TM experts recommend the use of good ingredients in line with the main claims of this segment, prioritizing vegan products, 100% cruelty-free, designed for sensitive skin, and free of sulfates, parabens, phthalates, and artificial dyes.
Understanding what sulfate-free products are
The term sulfate-free generally refers to anionic detergents other than sodium laurel sulfate (SLS) or sodium ether sulfate laurel (SLES). This type of product, called sulfate-free surfactants, is recommended for pets because they are generally gentler on the coat and skin.
However, sulfate-free surfactants, unfortunately, cannot work as well as their sulfate counterparts, as they typically do not lather as much as sulfate surfactants and can leave build-up in the fur. Furthermore, these products also present a challenge on the subject of viscosity.
At GTM, a specialist chemical distributor in Latin America, we offer several specialty surfactants that provide improved foam and powerful thickeners to increase viscosity with sulfate-free ingredients.
In this way, it is possible to guarantee more foam and viscosity to sulfate-free formulations, showing other more recommended alternatives for cleaning animals.
For sulfate-free systems for animals, you can consult the ingredients we offer in the GTM portfolio. Contact us for more information: firstname.lastname@example.org
Article developed by Geormayl Garcia, Commercial Technical Specialist for GTM's Personal Care and Home Care markets. Contact our executive for more information: email@example.com .
MAN’S BEST FRIEND: GLOBAL PET OWNERSHIP AND FEEDING TRENDS. Growth from Knowledge, 2016. Evaluable in: https://www.gfk.com/insights/mans-best-friend-global-pet-ownership-and-feeding-trends
PET HAIR CARE MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Mordor Intelligence, 2021. Disponible en: https://www.mordorintelligence.com/industry-reports/pet-hair-care-market
Research and Markets, 2021. Home page. Evaluable in: https://www.researchandmarkets.com/